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Black frying pan with a rock crystal and Matterhorn symbol representing Swiss Crystal coating technology. Black frying pan with a rock crystal and Matterhorn symbol representing Swiss Crystal coating technology.

SWISS CRYSTAL – for a sophisticated and natural look

Natural crystals from the Swiss Alps are ground into powder that can be added to ILAG coatings.
Available for PTFE-based and ceramic coatings.
Swiss Crystal coating technology ensures a long-term non-stick effect and abrasion resilience.

SWISS CRYSTAL testimonial

Franz von Arx und Elio Müller – crystal seekers from the Uri Alps

Franz von Arx and Elio Müller search for rock crystals in the Swiss Alps, deep inside the earth and under tons of hard, gray rock. The brilliance and purity of these crystals are unique in the world. in 2005, the sensational discovery of a giant crystal weighing 400 kilograms was made on the wild and romantic Göscheneralp. Its longest tip is over a meter long. Pure and natural rock crystals were ground into small particles and incorporated into the pan’s non-stick coating. These little wonders of nature make the product something very special.

Two crystal seekers presenting natural rock crystals from the Swiss Alps.
Swiss Crystal label in front of the Swiss Alps representing natural crystals in the coating.

The SWISS CRYSTAL label

The label confirms and guarantees the crystals
as part of the ILAG coating on its packaging.
They stand out from competition
by offering a product with a “natural touch”
since the crystals come from natural resources.

 

SWISS CRYSTAL – a natural touch with tried and tested ILAG quality

  • Non-stick coating incorporating pure, natural crystals
  • Product performance is identical to the selected quality level
  • Available in different colors
  • All food approvals for the crystal particles have been granted
Natural rock crystal on dark stone symbolising Swiss Crystal technology.
Six natural crystals in different colours illustrating the variety of available minerals.

Other gemstone options are available as well,
including “Diamond”, “Sapphire”, “Lapis Lazuli”, “Ruby”
or “Emerald”.

Possible marketing storyline examples:

Three frying pan packages illustrating product marketing with the Swiss Crystal label.