With QUARZIT, ILAG is expanding its portfolio with a ceramic Sol-Gel coating system featuring a structured, matte surface. Developed for cookware concepts that aim to offer more than pure convenience, QUARZIT combines visible browning and rich roasted aromas with non-stick comfort, a robust feel and a distinctive premium look.
Between cast iron, stainless steel and conventional non-stick
Many familiar cookware systems have clear strengths – but also clear limitations. Cast iron is known for strong searing performance, but in everyday use it is often heavier and less convenient. Uncoated stainless steel can deliver intense browning, but it also requires more routine, good timing and confident temperature control. Conventional non-stick is highly convenient, but when searing it often delivers less browning and fewer roasted aromas. This is exactly where QUARZIT positions itself.
A surface with a character of its own
QUARZIT is a ceramic Sol-Gel coating system with a structured, matte surface. The coating was developed to combine visible browning and rich roasted aromas with non-stick comfort, a robust feel and a characterful premium appearance. The result is a solution for cookware concepts that want to stand out visibly and offer a clearly understandable combination of performance feel and everyday suitability.
Technically clear – visibly different
Technically, QUARZIT is a clearly structured 3-component system applied in two layers: a pretreated metal substrate, a basecoat with embedded synthetic quartz particles, and a Sol-Gel topcoat with a visible rough-matte topography. The system is designed for aluminium, cast aluminium and stainless steel. Its performance profile is deliberately tailored to the combination of surface, searing performance and everyday suitability.
Why this matters for marketing
QUARZIT can be communicated especially well through surface, searing results and visible product character. This creates a premium, easy-to-understand product story – online, at the POS and on packaging
